Much of what I write in my current freelance career wouldn't be particularly interesting to anyone but the very narrow target audience the piece is intended for.
But I recently picked up a gig writing a series of travel itinerary emails for Utah.com. Anyone with eyes and a pulse will find these destinations fascinating, ethereal, almost unbelievable. So finally, I have some work worthy of sharing with my blog audience (all three of you).
I've long appreciated the otherworldly beauty of Southern Utah, and I've dutifully read many of the informational placards while visiting each of our national parks over the last 10 years. But until this assignment to research and write six emails (based on existing online trip itineraries), I didn't fully realize just how much there is to see, know, and experience in red-rock country.
I think of these emails as a scrapbook of sorts. I was able to draw upon my own past experiences, supplemented with research, to craft the descriptions. Imagine how much richer your own travel scrapbooks could be if you look up a few facts and figures, like exactly how many arches can be found in Arches National Park. And humor is always a bonus (and in this case, it was specifically requested from my assigning editor).
Note: in the actual email, all of these links were live, but the below is just an image. If you're intrigued enough to want to plan an in-person visit, which I highly recommend (and I'm not getting paid to say that), check out Utah.com.
I'll post the remaining five emails in the weeks to come.